TVM Building Products Unveils New Under Concrete Reflective Insulation Product

ACTON, ON (PRWEB) November 4, 2005

TVM Building Products announced today the introduction of Ultra BOARD (Patent Pending) – a new under concrete insulation product, primarily for use with radiant in-floor heating and snow melt applications. By using the combined benefits of Reflective Foil Bubble and Expanded Polystyrene, TVM brings to market the next generation of product for use in radiant floor heating systems and snow melt applications.

The Ultra BOARDs layering of bubble, foil and EPS board withstands job site traffic without breaking up. Ultra BOARDs top layer of bubble-foil serves as a protective membrane that is impenetrable to water and vapor. Additional benefits include a total reduction of downward heat loss in excess of 80%, significant reduction in slab reaction time, easy installation and a R-5 value as tested by ASTM C 518. This patented design addresses all forms of heat loss under concrete, as well as meeting new codes in various States and Provinces.

The Ultra BOARD is provided in 4 x 8 sheets, and is available from TVMs distributors and dealers. For sales inquiries or more information about rFOIL under-concrete insulation materials, please contact TVM at (888) 699-1645 (USA) or (888) 313-3258 (Canada)

About TVM Building Products:

TVM Building Products is a leading provider of Energy Saving and Building Sealing solutions worldwide. A leader in the reflective insulation and silicone sealant industries, TVMs product families include rFOIL Insulation, NuFlex Silicone Sealants, Firestops, Polyurethane Foams, Fillers and Floor Underlayment. Established in 1997, the companys continued business growth stems from its committed sales team, international distribution centers and tailored marketing solutions for its partners.


Marc Boudreau Marketing Manager

TVM Building Products

Tel: (888) 313-3258, ext. 232

Fax: (519) 852-2207


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Fox Tilt Up Panel New Underlayment Wetset Product Demo Insulated Concrete Forms

Fox Tilt Insulation and Furring System being shown off at the annual Tilt Up Concrete Association Expo late september 2011. Fox Tilt Up insulation furring sy…
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ICF Product Overview

For more information please go to: An overview of ICF Building Company’s Insulated Concrete Forms.

Meadowlark Builders’ Co-Founder Doug Selby shares his knowledge of Durisol ICFs and explains how insulated concrete forms can be used in a passive solar home…
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EPS Foam Insulated Concrete Forms, EPS Foam Insulated Wall Panels, Expanded Polystyrene Foam Product Neil Hanekom 904-477-1982 EPS Foam Insulated Concrete Forms, EPS Foam Insulated Wall Panels, Expanded Polystyrene Foam Products, EP…
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Saginaw, Michigan (Vocus/PRWEB) February 11, 2011


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Rubber Flooring, Inc. Expands Product Line to Include Martial Art Mats

Chandler, AZ (PRWEB) August 23, 2011

Rubber Flooring Inc. has recently added a new line of Martial art mat covering options. Martial art mats are available in a wide variety of sizes, textures and colors. All training mats are nontoxic and easy to clean. The Martial arts flooring options at Rubber Flooring Inc. provide a clean, comfortable and durable surface for any space. All training mat options are affordable and easy to install. No matter what type of Martial Arts you practice, Rubber Flooring has made it their goal to have a mat to suit every customers needs. Karate mats, Judo mats, Taekwondo mats, Jiu Jitsu mats, Kung Fu mats, Ninjitsu mats are just a few of the specialized arts that Rubber Flooring Inc can accommodate.

We are ecstatic to have finally launched our line of martial arts mat products says Mr. Leitinger. We feel that we have a solution to fit any martial art and we are constantly looking to add to our line of products every day. Whether our customers are creating a new training center, competitive arena or have a commercial need, we have a helpful solution. Our prices are low and aggressive and we believe that these Martial Arts mats are going to be a big hit.

Rubber Flooring Inc has been the industry leader in providing rubber gym flooring and interlocking foam fitness mats for use in commercial weight rooms and home gyms for quite some time, concludes Kurt Leitinger. Now we are excited to expand into some new important product lines that will help us grow our business.

The flooring or matting used for practicing martial arts is extremely important. The practice mat surface is an essential piece of equipment and must offer support, shock absorption and create a safe environment. Rubber Flooring Inc carries many options of martial art equipment mats including designated martial arts mats, general floor training tiles, jumbo soft tiles made of EVA foam, and vinyl covered folding mats.

The Martial Arts Mats are a 1 thick, interlocking mat made of highly durable EVA foam designed to provide a dense training floor covering for use in martial art studios, dojos, or gyms. These martial art practice mats are extremely shock absorbent, water proof, stain resistant and help to insulate against sound and temperature transmission. Martial arts mats interlock like a puzzle to form a complete floor surface, are also allergen free and contain no latex. They can also be used and as grappling and wrestling mats as well as for stretching and general training or practice foam floor mats.

Folding Mats are great for a portable foam matting solution. The mats are covered with durable vinyl covering and have a Velcro tab system on all sides so that multiple mats can be connected together to cover large areas. They offer an excellent low cost gymnastics and martial arts matting system that is easy to transport and durable. Folding mats are often found used as a portable mat surface in elementary school gym glasses.

Another option for Martial arts mats are Jumbo Soft Tiles. The interlocking soft tiles are constructed of high density closed cell foam that is excellent at insulating cold floors. The extra thick material and reversible option offer a great flooring solution where soft footing is crucial and safety is a must.

Rubber Flooring Inc. is the choice for your Martial arts flooring solution. Flooring choices such as wood, carpet, concrete, or dirt can cause a multitude of health problems. This specialized mat flooring will allow joint protection and shock absorption for all involved and will not absorb odors and provide a comfortable surface.

About Inc Stores, Owner of Rubber Flooring Inc.

Headquartered in Chandler, AZ, IncStores owns the leading online destination for residential and commercial specialty flooring options including and Garage Rubber Flooring Inc. is focused on providing the best selection of rubber flooring, garage flooring, and foam mat products online to its valued customers. All of Inc Stores web shops offer competitive pricing, a top notch and knowledgeable sales and service, and the widest selection available. For more information, please visit

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Reward Introduces the New 13″ T-form Insulated Concrete Form to the iForm Product Line

Omaha, NE (PRWEB) October 17, 2012

Reward Wall Systems is pleased to announce the addition of a 13″ T-Form insulating concrete form (ICF) to the iForm product line. Rewards newest size configuration of ICF, features an 8″ concrete core for additional strength and constructability needed when building intersecting walls.

The 13″ T-Form eliminates job site modifications needed to make a perpendicular wall and allows for the expansion of the available application uses of ICFs by allowing an easier solution to partition and demising walls, below- and above-grade. Like the rest of Reward Wall Systems products, the 13″ T-Form is universal and reversible.

The market asked for a 13″ T-Form ICF, so we made the investment to create it. It will round out our 13″iForm product line nicely, in addition to the common straight, ledge, corners and taper top. This addition increases the construction options for our customers, while maintaining the quality and market driven innovation standards that our customers have come to expect from Reward Wall Systems, said Ed Storm, Reward Wall Systems President.

Available in both and long- and short- return style the 13″ T-Form creates 7.12 and 5.73 square feet of wall respectively. The tie spacing maintains a 6-inch on center spacing and the interior

contour of the top of the T intersection allows for smooth concrete flow and additional strength during concrete placement. The 13″ T-Form will be a standard inventory product at Rewards plants.


Located in Omaha, Nebraska, Reward Wall Systems, Inc. has been a leading manufacturer and distributor of insulating concrete forms used in residential and commercial structures since 1988. Rewards customers include developers, architects, general contractors, residential contractors, and construction supply distributors. Reward not only provides state-of-the-art products, but also thorough customer, engineering and technical support. To learn more about Reward Wall Systems, Inc. go to

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Online Marketing

f_1mp53.jpgOnline marketing known by different names some called it internet marketing, web marketing or i-marketing but all these terms are for same function, which is marketing product or services over the internet.

When it comes to searching for products and services, the internet becomes the number one choice for users. Internet is fast changing the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally, this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has changed.

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The Internet has brought media to a global audience. The interactive nature of online marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Online Marketing

Whenever you start an online marketing, always concentrate on the customer and think in terms of customer satisfaction and needs. If your product is not of good quality and your response to the client is not positive then the effort you have done for increasing your sales will be ruined away. Treat customer as a god in your business. Market Segmentation For Online Marketing

Marketing segmentation for online marketing takes many forms, and before you go out and craft your first online marketing campaign, you need to be sure of who exactly each campaign is going to reach out to. Online marketing market segmentation has several similarities as offline marketing. For example, in the offline world, you will always need to search for where your target audience is already hanging out, and put your advertising do Online Marketing Mail

Online Marketing Mail Online marketing mail involves the use of email to do your promotion.Along with these four P’s there are new three P’s which are relevant to internet marketing. These three P’s are place, process, and physical evidence.

In internet marketing the website is the place where all transactions will happen. Consider few things about your website, like how much interactive your website is? Is it user-friendly? How much easy are the navigation? These things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos, layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customer to find their way around.

Process is very important for internet marketing as you need to know if your site have the ability to handle large number of customers, the proper support at all times, and a system to answer frequently ask questions.
Customer supports needs to be integrated into the website. This service should be able to answer the customer’s questions in fast and reliable manner. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made.

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Marketing Strategies

11322254427_marketing-strategy-win-new-clients.jpgMarketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.
When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level.

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Marketing strategy is seen as helpful mean of companies or organizations to concentrate on finishing resource usage in order to enhance sales as well as over rivals. Therefore, each company uses different marketing strategies to achieve objectives such as keeping present customers, drawing the attention of potential customers and strengthening their name in the market. Small Business Marketing Strategies

Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementati Attraction Marketing Strategy

Have you ever wondered how to get people to buy products or services using an attraction marketing strategy from your blog or website? E-goods marketing strategy is what people are seeking out. Affiliate Marketing Strategy Ideas

Are you looking to make more money online through your business or website? Like with any good money making venture, you will need an affiliate marketing strategy. Your own affiliate marketing strategy will depend on a couple of different aspects, and you have to make sure that your strategy is suited to you and your needs. Affiliate marketing strategies really depend on your own personal and business marketing and revenue objeIf there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.
At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.
The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor.
The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.
When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.
There are different types of marketing strategies based on some criteria.  Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.
A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.

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